Branding
Company
What does the company do, or offer?
The company sources makeup from East Asian skincare product retailers and offers a one-stop shop for popular East Asian skincare brands.
Who is the company to potential customers?
The company appeals to people of all ages and genders who are interested in East Asian skincare products. Customers can trust the legitimacy of the products and look forward to the curations of existing popular products and discovery of newly-released products.
Why would this company entice someone to purchase their products or services?
East Asian skincare has grown into a billion dollar industry for its high-quality, low cost products compared to North American retails like Sephora. Due to East Asia's beauty industry being a pioneer in skincare research and advanced technology, it has led to many brands being able to provide a diverse range of affordable products for people of all ages and skin types. There is a growing popularity in North America; however, these products are not available in store here so this service can allow people to purchase products from different brands and only pay for shipping once.
Fonts
Bebas Neue Regular will be used for main heading (ex. product name)
Arial Bold will be used for cost
Arial Regular will be used for paragraph text (ex. product description)
Arial Italic will be used for product ingredients
Colors
#E2ECDF
for container backgrounds
#393333
for borders and text
#E3D1D1
for border during hover state
#C9E4BF
for border during nav bar hover state
Art Direction
